Home Solutions About Aestimor Bllu Media
05—06.

Brand Strategy & Identity

Positioning, messaging, and visual systems that travel across web, email, and print.

  • Brand voice and messaging frameworks
  • Logo suites, typography, color, and usage
  • Design tokens and UI kits for web builds

Content & Design Systems

Design systems, component libraries, and style guides you can reuse.

  • Component libraries and design tokens
  • Content modeling and CMS setup
  • Fast edits without developer time

Training & Documentation

Comprehensive guides, video tutorials, and hands-on training.

  • Step-by-step documentation and runbooks
  • Video tutorials and screen recordings
  • Team training sessions and workshops

Delivery & Iteration

Short cycles, visible outcomes, low risk. We ship value in small increments and keep momentum with clear next steps.

  • Short cycles and visible outcomes
  • Ship value in small increments
  • Clear next steps across web development, performance, and analytics
09—10—11.

Web Development & Hosting

Custom sites that perform. Accessibility, search readiness, and Core Web Vitals are standard.

  • Managed hosting with SSL/TLS and backups
  • Uptime monitoring and edge caching
  • Security headers and hardened servers

Performance & Monitoring

Performance budgets and image optimization baked in.

  • Core Web Vitals tracking and optimization
  • Uptime monitoring and alerting
  • Performance optimization strategies

Ongoing Support

Maintenance, updates, and technical support to keep systems running smoothly.

  • Clear response times and SLAs
  • Regular updates and security patches
  • Dedicated support channels

About Calxstone

Our approach is practical. We build accessible systems that respect time and budget.

  • Transparent pricing and clear timelines
  • Thorough documentation for your team
  • Partnership from discovery through launch
12.

Systems Integration

Platforms working together so data flows cleanly and teams save time.

  • CRM, accounting, HR/ATS, and e‑commerce connections
  • Webhooks and custom API endpoints
  • Unified data models and governance basics

Workflow Automation

Reduce manual steps and errors with clear ownership and alerts.

  • Lead intake to CRM, approvals, and notifications
  • Quote to invoice, file sync, and reporting
  • Employee onboarding checklists and forms

Operational Systems

We translate goals into playbooks and tools you can run.

  • Clear SLAs and simple dashboards
  • Path from pilot to steady state
  • Analytics and reporting automation

Security & Compliance

Secure configurations, SSL/TLS encryption, security headers, and compliance-ready documentation.

  • Security audits and hardening
  • Compliance documentation and frameworks
  • Access controls and data governance